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Google Alerts: Why You Should Use It

September 2, 2009

Google Alerts: Why You Should Use It

Most public relations professionals use clipping services to monitor what the press is saying about their clients. In the old days, clips were literally cut out of papers and mailed to you. In today’s world, clips are typically delivered by e-mail. Even though I use a paid clipping services and believe they are valuable, I think it is also useful to set up some Google Alerts. Here’s why…

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