Tag Archives: integrated marketing

How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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Who is REALLY a social media expert?

A couple of weeks ago, I was speaking at an organization’s conference about using social media. At the end of my talk, I received a question I didn’t expect: “How do we find the REAL social media experts? How do … Continue reading

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