Reading Roundup: Measurement, Targeting and Finding Your Word

What a week! I started off the week in New York and am ending the week in Nashville, where hit almost 80 degrees yesterday. Is it really February?!? Whatever is going on with the weather, I’ll take it.

How was your week?

There was a lot of great stuff on the web this week. Here are five articles that caught my attention that I think you’ll want to check out:

  • The Social Media Measurement Smackdown – In nearly every discussion about social media, the topic of ROI is bound to come up. And, unfortunately, many folks say that this social media stuff just can’t be measured. Mark Schaefer offers up a nice post with four reasons why it can – and should – be measured.
  • The Single Most Important Word in Any Business – Much to Ike Pigott’s chagrin, the word is NOT “heir”! ;) And, without giving too much away, I’ll just say the word will be different for each business. This post from Duct Tape Marketing offers up a nice little exercise to help you discover your brand message. Definitely worth doing!
  • Are You Making These 7 Mistakes With Your About Page? – Website “About” pages are often the most neglected and poorly written pages on the web. If you’ve been neglecting yours, take a look at this great post from Sonia Simone at Copyblogger about how to make your “About” page better.

What were your favorite articles from this week?

Image credit: Kristy Johnson

About Laura Click

Laura Click is founder and CEO of Blue Kite Marketing, a Nashville-based integrated marketing firm. In addition to being the lead blogger on the Blue Kite blog, Laura is a proud Mizzou alum, avid runner and dog lover. You can connect with Laura on Twitter at @lauraclick, on LinkedIn or Google Plus.

  • http://dannybrown.me Danny Brown

    Hey there miss,

    Thanks for the shout, and really glad you liked the article (as much as I hate the A-lister term, I guess we’re stuck with it!).

    Looking forward to reading the other posts, and have a very awesome weekend!

    • http://www.socialmediawannabe.com Todd Lyden

      I’ll call you Z-lister if you like…

      • http://dannybrown.me Danny Brown

        I already refer to myself as a Double Minus Z Lister. :)

        Seriously, the term is crud and I’ve written about it before, unfortunately some people use it as a barometer of so-called success. Hey ho…

        • http://flybluekite.com Laura Click

          Maybe we need to coin a new term then….I’m officially taking suggestions now. GO!

          • http://dannybrown.me Danny Brown

            “PeopleWhoWriteGoodShit” ;-)

        • http://www.socialmediawannabe.com Todd Lyden

          you are the best –ZZ lister I know, pump up the Friday!

    • http://flybluekite.com Laura Click

      You’re very welcome. It was a nice, step-by-step look at what folks need to do to get their blog noticed….whether they want to be an A-lister, or something else. ;)

      Hope you have a great weekend too!