How to Build a Smart Social Media Strategy

As social media continues to gain prominence as a viable marketing channel, businesses are rushing to get on board. The problem is that many do so without taking the time to think about the strategy behind their efforts.

Before you begin any marketing program – social media or otherwise – you need to determine WHY you are doing it and what you want to accomplish.

That’s what I set out to teach people during my presentation on Saturday at PodCamp Nashville, a free “unconference” geared to helping people and businesses promote themselves.

During my talk, I shared questions businesses need to ask before getting started with social media along with some tips to help them be successful.

You can check out the slides from my presentation below or you can click here to get them.

PodCamp Nashville is a wonderful event put together by a fantastic community of volunteers. Kudos to Lisa French and everyone who made the event a success!

Did you attend PodCamp Nashville? What did you take away from the event?

Image credit: The very talented Kerry Woo! You can check out all of his images from PodCamp Nashville here.

 

About Laura Click

Laura Click is founder and CEO of Blue Kite Marketing, a Nashville-based integrated marketing firm. In addition to being the lead blogger on the Blue Kite blog, Laura is a proud Mizzou alum, avid runner and dog lover. You can connect with Laura on Twitter at @lauraclick, on LinkedIn or Google Plus.