Category Archives: Media Relations

How to Build an Integrated Marketing Plan

When companies call us for marketing help, typically they have one particular issue or pain point. Maybe they need a new website or collateral materials. Or, perhaps they want to get started with blogging and content marketing. Or, they’re looking … Continue reading

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How to Uncover News Story Ideas at Your Organization

Of course you’re proud of your organization. Whether you’re a business owner, non-profit director or any kind of leader in your organization, you want to tell the world about the great work you do and you think media stories are … Continue reading

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How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one … Continue reading

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Newsflash: PR Does Not Stand for Press Release

For my entire career, I’ve dealt with a common misconception as it relates to public relations. Far too often companies believe that public relations – and media relations in particular – is synonymous with creating and sending press releases. There’s … Continue reading

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Should You Ditch the Traditional News Release?

The other day, I read an interesting blog post about how Shareaholic has ditched news releases in favor of announcing news on their blog. In their post, they make the case for blog post announcements, which include everything from SEO … Continue reading

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A No-Nonsense Guide to Successful Blogger Outreach

A couple of weeks ago, I received a guest post pitch from a young lady at a large, well-known digital marketing agency.  She was requesting a guest post for her client. Sadly, her pitch was like most that end up … Continue reading

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How to Customize Content for Each Social Media Channel

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers … Continue reading

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Why You Shouldn’t Dismiss “Old School” Marketing Tactics

A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even … Continue reading

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How to Use Social Media for Effective Media Relations

Although the media landscape has changed considerably in recent years, getting media exposure is still incredibly powerful for brands – especially if it’s integrated into an overall marketing strategy. In the old world of public relations, you hired firms with … Continue reading

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Public Relations vs. Marketing – What’s the Difference?

A few weeks ago, I spoke at a local networking event about entrepreneurship. I shared the story of my business and how I got started. After the event, a woman came up to me something I didn’t expect: “What’s the … Continue reading

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