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Category Archives: Media Relations
Why You Shouldn’t Dismiss “Old School” Marketing Tactics
A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even … Continue reading
How to Use Social Media for Effective Media Relations
Although the media landscape has changed considerably in recent years, getting media exposure is still incredibly powerful for brands – especially if it’s integrated into an overall marketing strategy. In the old world of public relations, you hired firms with … Continue reading
Public Relations vs. Marketing – What’s the Difference?
A few weeks ago, I spoke at a local networking event about entrepreneurship. I shared the story of my business and how I got started. After the event, a woman came up to me something I didn’t expect: “What’s the … Continue reading
Tagged Marketing, PR, Social Media
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How the Nashville Ballet Increased Ticket Sales Using Social Media
Today, I’m exited to share a couple of videos that discuss how the Nashville Ballet reached out to bloggers to exponentially increase their tickets sales for Peter and the Wolf, a children’s ballet. The last time the Nashville Ballet performed … Continue reading
Social Media Crisis? Don’t Panic.
A social media crisis doesn’t have to end in disaster for your business. With some careful planning, your business can be prepared for any brand attack that may come your way. Continue reading
How to Handle Ambush Interviews
What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do. Continue reading
Weekly Reading Roundup: Who’s a Journalist?
The journalism industry is in constant flux, especially with the advent of social media. This week’s articles highlight the debate about social media, objectivity and “who’s a journalist, anyway?” Continue reading
Google Alerts: Why You Should Use It
Most public relations professionals use clipping services to monitor what the press is saying about their clients. In the old days, clips were literally cut out of papers and mailed to you. In today’s world, clips are typically delivered by e-mail. Even though I use a paid clipping services and believe they are valuable, I think it is also useful to set up some Google Alerts. Here’s why… Continue reading
