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Category Archives: Media Relations
The other day, I read an interesting blog post about how Shareaholic has ditched news releases in favor of announcing news on their blog. In their post, they make the case for blog post announcements, which include everything from SEO … Continue reading
A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even … Continue reading
What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do. Continue reading
The journalism industry is in constant flux, especially with the advent of social media. This week’s articles highlight the debate about social media, objectivity and “who’s a journalist, anyway?” Continue reading
Most public relations professionals use clipping services to monitor what the press is saying about their clients. In the old days, clips were literally cut out of papers and mailed to you. In today’s world, clips are typically delivered by e-mail. Even though I use a paid clipping services and believe they are valuable, I think it is also useful to set up some Google Alerts. Here’s why… Continue reading