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Category Archives: Media Relations
Of course you’re proud of your organization. Whether you’re a business owner, non-profit director or any kind of leader in your organization, you want to tell the world about the great work you do and you think media stories are … Continue reading
For my entire career, I’ve dealt with a common misconception as it relates to public relations. Far too often companies believe that public relations – and media relations in particular – is synonymous with creating and sending press releases. There’s … Continue reading
The other day, I read an interesting blog post about how Shareaholic has ditched news releases in favor of announcing news on their blog. In their post, they make the case for blog post announcements, which include everything from SEO … Continue reading
A couple of weeks ago, I received a guest post pitch from a young lady at a large, well-known digital marketing agency. She was requesting a guest post for her client. Sadly, her pitch was like most that end up … Continue reading
A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even … Continue reading