Category Archives: Media Relations

How to Handle a Social Media Crisis: 5 Key Lessons From Kentucky Kingdom

Today, I bring you a post from one of our newest team members, Danielle Ali. As the mother of a 9-month-old kiddo, I run in a few “mommy” circles online. Plenty of conversations come and go every day, but recently one … Continue reading

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Newsflash: PR Does Not Stand for Press Release

For my entire career, I’ve dealt with a common misconception as it relates to public relations. Far too often companies believe that public relations – and media relations in particular – is synonymous with creating and sending press releases. There’s … Continue reading

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Should You Ditch the Traditional News Release?

The other day, I read an interesting blog post about how Shareaholic has ditched news releases in favor of announcing news on their blog. In their post, they make the case for blog post announcements, which include everything from SEO … Continue reading

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How to Customize Content for Each Social Media Channel

I recently read an article on Marketo’s blog about the need to modernize the traditional news release. (Hat tip to my friend, Tyler Clark, for sharing it with me.) The article talks about whether traditional news releases are dead, and suggests marketers … Continue reading

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Why You Shouldn’t Dismiss “Old School” Marketing Tactics

A little over a year ago, my husband launched his new law firm. As we were discussing ways to market his business, we decided to invest in advertising on the cover of the local yellow pages. Crazy move? Not even … Continue reading

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How to Use Social Media for Effective Media Relations

Although the media landscape has changed considerably in recent years, getting media exposure is still incredibly powerful for brands – especially if it’s integrated into an overall marketing strategy. In the old world of public relations, you hired firms with … Continue reading

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Public Relations vs. Marketing – What’s the Difference?

A few weeks ago, I spoke at a local networking event about entrepreneurship. I shared the story of my business and how I got started. After the event, a woman came up to me something I didn’t expect: “What’s the … Continue reading

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How the Nashville Ballet Increased Ticket Sales Using Social Media

Today, I’m exited to share a couple of videos that discuss how the Nashville Ballet reached out to bloggers to exponentially increase their tickets sales for Peter and the Wolf, a children’s ballet. The last time the Nashville Ballet performed … Continue reading

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Social Media Crisis? Don’t Panic.

A social media crisis doesn’t have to end in disaster for your business. With some careful planning, your business can be prepared for any brand attack that may come your way. Continue reading

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How to Handle Ambush Interviews

What would you do if you were ambushed by a reporter outside of your office? If you’re not sure how you would handle this situation, check out this post for some helpful tips and a prime example of what NOT to do. Continue reading

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