The Olympics start today! Is anyone else super excited to watch the opening ceremonies tonight?! Unfortunately, I’ve got plans, so I’ll have to record it. This is one of those rare times I’d rather watch TV live.
If you want to see some cool pictures from previous opening ceremonies, check out this slideshow. Pretty neat.
This week, on the blog I talked a lot about how to improve your content marketing efforts. Here they are in case you missed them:
I thought it only natural to continue the conversation by offering up some of my favorite content marketing articles from this week. Let’s dive in to this week’s Reading Roundup, shall we?
- Why Many Well Written Blog Posts Still Suck – Stanford Smith doesn’t pull any punches on this one. But, the truth is he’s right. There are plenty of good writers out there, but their posts fall flat. Stan serves up five questions you should be asking to up the ante on your content and avoid becoming a total snoozefest.
- A Simple and Powerful EBook Template for Mere Marketing Mortals - The folks at Hubspot are the masters of creating fantastic “cookie content” (free content that requires an opt-in). That is, after all, the service they offer. If you want to give away free content to generate leads, you should download their free eBook template so you’re not starting from scratch.
- 5 Twitter Tools to Enhance Your Marketing - Aaron Lee offered up some great Twitter tips over at Social Media Examiner. He uncovers some tools you may not have heard of and shares some neat ways you can use them to amplify your Twitter efforts.
- The Death of SEO: The Rise of Social, PR and Real Content – It’s no secret that Google rewards sites with fresh, relevant content. But, this article from Forbes goes on to talk about Google’s latest algorithm change, which places a higher emphasis on sites that are shared more on the social web. Give it a read to see how you can rank higher with your content.
- Feet on the Street - Okay, so this post from Seth Godin really isn’t entirely about content marketing (though some of it is). But, it was too good not to include. He shares a run-down of great ideas you can use to improve develop better relationships with customers and prospects. I really encourage you to give it a read. There are fantastic ideas here.