How to Build a Smart Social Media Strategy

As social media continues to gain prominence as a viable marketing channel, businesses are rushing to get on board. The problem is that many do so without taking the time to think about the strategy behind their efforts.

Before you begin any marketing program – social media or otherwise – you need to determine WHY you are doing it and what you want to accomplish.

That’s what I set out to teach people during my presentation on Saturday at PodCamp Nashville, a free “unconference” geared to helping people and businesses promote themselves.

During my talk, I shared questions businesses need to ask before getting started with social media along with some tips to help them be successful.

You can check out the slides from my presentation below or you can click here to get them.