One of the chief complaints I hear from business owners about Twitter is that they don’t have time for it. The idea of managing Twitter is overwhelming and they’re afraid it’s going to turn into an activity that will consume their day.
Although it’s certainly possible to spend your entire day on Twitter, you can easily put some parameters around your efforts to help you be more focused in your daily regimen. And, it’s possible you can manage Twitter in 20 minutes or even less each day.
Don’t believe me?
Here’s a short checklist of items to help you expand your network, develop relationships and grow your influence on Twitter – all within 20 minutes a day.
- Review searches. Set up Twitter searches and look through them to see if there are any conversations to join or new people to follow. I talk about how to set up Twitter searches here.
- Follow people back. Look through new people following you and determine who you want to follow back. If you need tips on this, I write about my follow back policy here.
- Follow new people. Follow a few new people to follow that you’ve discovered through your searches, @ replies or using Twitter’s recommendations in the sidebar. You can also look for industry leaders using tools like Twellow, WeFollow and Listorious.
- Respond to replies. If anyone replied to you through an @ mention, respond to them. Often, the gold on Twitter is in the conversations you have here.
- Respond to direct messages. Don’t bother with responding to all of the automated direct messages you get (i.e. thanks for the follow, check out my Facebook page!). However, it is a good idea to respond to the other messages you receive.
- Share a few interesting articles relating to your industry. Make it part of your routine to share items you find online that relate to your industry or will benefit your followers.
- Share something personal. You don’t have to talk about what you’re having for lunch, but sharing your experiences can help people better relate to you and your business. For instance, you can ask a question (i.e What are you doing this weekend?) or talk about something fun that you are doing (i.e. Getting ready to watch the Mizzou football game!).
- Share a link to your latest blog post. Have a blog? If so, Twitter is the perfect place to spread the word. If you don’t have a blog, then share something about your business or provide a link to articles or publicity you’ve received. Although it’s a good idea to share your stuff, just make sure that’s not the ONLY thing you’re sharing.
- Retweet others. Take a few minutes to look through your stream and retweet interesting or useful comments and articles you find.
As your network grows, it does indeed become harder to manage Twitter in less than 20 minutes a day. And, like most things, the more time you put into it, the better results you will achieve.
However, by focusing your energy on these tasks, Twitter doesn’t have to take all day.
How much time do you spend on Twitter every day? Do you have any items you would add to this list?
Image credit: Pixie Little